It’s complex, it’s volatile, but business decisions need to be made. Now what?
Can business leaders today really understand the future landscape, when it is nothing like the past?
Whether they’re tongue-tied, unsure or reluctant, people can’t always tell you why they make decisions. And without knowing what motivates your audience, you waste time and resources on solutions that fall flat.
The advent of new Indian brands, the influx of foreign brands, and the growing acceptance of new retail formats and models mean that Indian consumers are thoroughly spoiled for choice.